ASI was honored to have the Swincar as Hammacher Schlemmer Spring catalog cover. With over 3 Million copies and 172 years, Hammacher Schlemmer is considered one of the USA premier catalogs for gadgets.  An article from the Wall Street Journal highlighted “its ability to spot new gadgets before progress turnes them from luxuries to necessities”.

Click here to see Swincar  (a.k.a electric all terrain pendular quadricycle) as Hammacher Schlemmer Spring catalog cover.

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Hammacher Schlemmer is America’s longest-running mail-order catalog. In 1848, William Tollner founded a hardware store in New York City’s Bowery District that would eventually give birth to the Hammacher Schlemmer catalog.

During the 1930s and 40s, the name Hammacher Schlemmer would become synonymous with innovation. It was here that the world first encountered the pop-up toaster (1930), the electric razor (1934) and the steam iron (1948). Later, Hammacher Schlemmer would offer the first electric pencil sharpener, food processor, electric can opener and automatic coffee maker. Other notable introductions include the first microwave oven (1968), telephone answering machine (1968) and cordless telephone (1975). At their introduction, these products were viewed by many as intriguing gadgets, but the company saw them as functional problem solvers.

Hammacher Schlemmer continues to serve customers’ needs in ways that no one else does or can. While some of the products may appear unusual, they all share the common goal of meeting the special needs of our many customers, just as a one-of-a-kind plumb bob did over a hundred years ago. From the beginning, our standards demanded quality, functionality and exemplary service. Some things should never change.


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Swincar USA is a network of dealers, eco-tour operators, service centers, and independent sales agents around the country.   Built around Adventure Sports Innovation – the first Swincar fleet operator and now distributor  in the U.S.  For more information about the manufacturer, go to We work together to show America that off-roading can be quiet, low-impact, emission-free, and SO. MUCH. FUN.

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