Founder Spotlight

Patrick and Carolina Molloy are the founders of Adventure Sports Innovation, a business that brings to market the latest inventions and innovations for outdoor experiences, sourced from inventors and manufacturers around the world.

Before they got into the business of outdoor experiences, Patrick and Carolina were both working in the finance sector in New York City. Patrick’s last position before leaving to start his business was as Director of Product Development for Bank of America. Carolina was a managing consultant for companies in the financial services industry. 

In 2017, they decided they wanted a change of scenery and wanted to start an outdoor-centric business. They looked at several cities to move to, and after seeing the rapidly growing outdoor scene in Chattanooga and the tourism that came with it, they decided to make the move here. They arrived in the summer of 2017, where they experienced the city and all it had to offer like tourists themselves. A year later, they went through the CO.STARTERS program at CO.LAB and launched Adventure Sports Innovation.

2019 was a great year for their business. If there was an outdoor event in the area, such as the Ironman, they were there with a booth and it was a great way to attract customers to their business which was readily accessible for those spending their days downtown near the water. The company was also hosting excursions on land too, such as weekly tours at Reflection Riding where people would ride vehicles the company has exclusive rights to sell in the U.S., the Swincar E-Spider Off-Road Vehicle. 

Like most businesses across the country, Patrick and Carolina’s plans and hopes for growth in 2020 were disrupted by COVID-19. Trends in outdoor recreation have seen changes in recent months during the crisis. While more people are seeking out hiking and other activities, close to 50% of those doing activities are doing so only miles from their home, according to a study from LNT.org. 

For Adventure Sports Innovation, this has become a challenge as more than 70% of last year’s business was from tourists. This year, tourists account for only 25% of their business. Group activities, such as corporate activities, are also significantly down. However, they say they have seen an increase in local participation, with more residents from the area coming to Coolidge Park and trying out for the first time what Adventure Sports Innovation has to offer. 

In the meantime, Patrick and Carolina remain resilient in continuing to promote and bring in business. For Patrick, he says he is optimistic that Chattanooga will bounce back, and like many business owners in the region are asking, it is just a matter of when. 

You can learn more about Adventure Sports Innovation and sign up for an adventure at https://adventuresportsinnovation.com/

or click here for the orignial Founder Spotlight from Co.Lab

Adventure Sports Innovation (ASI) has been bringing new innovations for outdoor fun to Chattanooga since 2018, with unique products like the Swincar E-Spider off-road vehicle; a full set of Personal Transportation Devices such electric unicycles, mini-electric bikes and HoverShoes from InMotion, Enzo e-bikes, E-Scooters, mini-Segways, Evolve e-longboards and hoverboards for fun around town, ChattaScooter (private on-demand scooter rentals), and the Lift E-foil, Kymera e-jet bodyboard, Manta e-SUP and the Schiller waterbike for great times on the water! While you’re at ASI, experience the latest in Virtual Reality to bring the great outdoors inside, the FingerCoaster design-it-yourself rollercoaster, Flymax: Extreme Hang gliding simulator, and Vertigo: Walk The Plank! There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!

ASI also offers group events – BIG adventures for your small group (5-12):
– Celebrate special occasions (birthday, bachelor/bachelorette, etc.)
– Group adventures (church groups, scout trips)
– Have fun with your co-workers and learn to work better together in one of our Team Building sessions
– Learn in our STEM academic field trips for home-schooled groups, summer camps or middle and high schools.

There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!

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SwincarUSA is a network of dealers, eco-tour operators, service centers, and independent sales agents created by Adventure Sports Innovation, the first U.S. Swincar fleet operator since 2018, and now the exclusive Swincar distributor in North America, enabling purchasing of  Swincars in the USA and Canada.

Adventure Sports Innovation (ASI) brings to market the latest inventions and innovations for outdoor experiences, sourced from inventors and manufacturers around the world to Chattanooga, TN. ASI is proud to be the North America distributor for the Swincar, offering tours, Swincar sales for individuals and fleet owners, parts and service, and even Dealer startups within North America.

Tel:   (423) 225-4300  & Address: 191 River Street, Chattanooga, TN 37405

Website:  SwincarUSA.com    Mail:   [email protected]

About Adventure Sports Innovation

Adventure Sports Innovation (ASI) is proud to be the distributor for the Swincar throughout North America and are working to expand Swincar’s presence throughout the USA and Canada.

ASI offers a variety of Tours and test drive rides for all abilities.   ASI’s primary riding destination is at Reflection Riding Arboretum and Nature Center, close to downtown Chattanooga, with over 300 acres of forest and trails climbing the side of the iconic Lookout Mountain.  Other off-road venues are available for private tours.  ASI has Swincars equipped for drivers with adaptive needs, and can organize group events featuring the Swincar, or even arrange for private tours on your own property.

ASI is a full-service dealer, distributor, and authorized service center for Swincar in the USA.

• For individuals looking to purchase a Swincar in the USA, vehicles can be picked up at our Chattanooga, TN facility, or we can provide delivery service of a crated Swincar to your location, along with remote training on safe operations and vehicle care and maintenance.
• Fleets: ASI is excited to help create fleets of Swincar touring vehicles around the country. We can sell Swincar fleets, and  support fleet operators anywhere in the USA, and will provide specialized training to fleet owners.  Turnkey support programs are available to help entrepreneurs launch new eco-touring operations!
• ASI generally keeps several new vehicles in stock in our Tennessee warehouse for quick fulfillment of customer orders, or can custom order vehicles from Swincar France as needed, generally with 4 to 8 week production time, plus shipping and transit time. ASI will arrange all shipping and import details and can arrange delivery to a customer’s location.
• For options, pricing, availability shipping or other details, please contact us at [email protected], or check our website at com
• For individuals looking to purchase a Swincar in Canada, we have created our first dealer in the country, located in Calgary, Alberta. Their primary territory is western Canada, but they are willing to consider helping to import vehicles for customers around the country. Feel free to consult directly with ElecDrive.  Phone is 587-434-6701, and their website is Elecdrive.CA