by Matthew Yunk | Jul 7, 2018 | News
A new North Shore business is bringing an assortment of high-tech outdoor adventure equipment rentals and virtual reality experiences to Chattanooga.
Adventure Sports Innovation held a soft opening and ribbon cutting ceremony Thursday morning to launch its water-based equipment rentals. Employees will work throughout the next week to launch the virtual reality components and finalize the River Street store for a grand opening ceremony July 14.
“We’re looking to make this a showcase for adventurers,” co-owner Patrick Molloy said. “This is our starting point. We want to expand and grow this business. We’ll see what the reaction is from both our local and regional customers as well as tourists who may come to the area.”
Carolina Molloy, the co-owner and wife of Patrick Molloy, believes the business is the first-of-its-kind in North America. There’s nowhere else in the continent where customers can rent and buy the equipment they have, she said.
The store has a human-powered water bike with a propeller, an electric off-road vehicle with independent motors for each tire, electric surfboards, hover boards, electric unicycles and more. Virtual reality experiences include hang gliding, a walk along a cliff and a walk atop a skyscraper. Another virtual reality experience allows users to design their own rollercoaster and ride it. The couple poured approximately $500,000 of their own money into the launch of the store, most of which went toward the equipment.
For the couple, the business was a natural fit for Chattanooga.
“This will marry two things the city already has: the Gig City technology and the Scenic City outdoor adventures,” Carolina Molloy said.
Carolina and Patrick Molloy moved to Chattanooga from New York last year. They both had corporate careers but wished to open their own business. Patrick Molloy had a passion for outdoor adventure sports and began looking for a destination that matched their needs.
Chattanooga had the moderate climate they were looking for and reputation as an outdoor destination.
“Chattanooga checked every box we had about what an ideal community looked like for us,” Patrick Molloy said. “It had the support for startup businesses, a great outdoor community already, it was well-known for adventure sports and had beautiful scenery.”
Local chamber of commerce representatives attended the ribbon cutting event to welcome the new business to the community.
“This is a one-of-a-kind opportunity, not only for Chattanoogans but also for our tourists to come in and enjoy Chattanooga like they’ve never seen,” North Chattanooga Chamber Council President Ginny Kincer said.
http://www.timesfreepress.com/news/business/aroundregion/story/2018/jul/06/new-north-shore-business-bringing-high-tech-a/474430/
by Matthew Yunk | Jul 3, 2018 | News
Adventure Sports Innovation (ASI) has been bringing new innovations for outdoor fun to Chattanooga since 2018, with unique products like the Swincar E-Spider off-road vehicle; a full set of Personal Transportation Devices such electric unicycles, mini-electric bikes and HoverShoes from InMotion, Enzo e-bikes, E-Scooters, mini-Segways, e-Skateboards and hoverboards for fun around town, and the Lift E-foil, Kymera e-jet bodyboard, Manta e-SUP and the Schiller waterbike for great times on the water! While you’re at ASI, experience the latest in Virtual Reality to bring the great outdoors inside, the FingerCoaster design-it-yourself rollercoaster, Flymax: Extreme Hang gliding simulator, and Vertigo: Walk The Plank! There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!
ASI also offers group events – BIG adventures for your small group (5-12):
– Celebrate special occasions (birthday, bachelor/bachelorette, etc.)
– Group adventures (church groups, scout trips)
– Have fun with your co-workers and learn to work better together in one of our Team Building sessions
– Learn in our STEM academic field trips for home-schooled groups, summer camps or middle and high schools.
There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!
by Matthew Yunk | Jun 1, 2018 | News
A new business is combining two of the Gig City’s top assets—it focuses on adventure and technology.
Adventure Sports Innovation, which is slated to open in late June with a Coolidge Park storefront, will provide hands-on access to the latest tech innovations in adventure sports and outdoor experiences on land and water.
It will also give local residents the opportunity to try virtual reality thrills, such as a roller coaster design/simulator that allows guests to design their own rides and then experience it virtually.
Another virtual reality adventure involves simulated hang gliding or a game in which the user walks a virtual plank to save a cat from the top of a New York sky scrapper.
Through Adventure Sports Innovation, area residents and visitors will also be able to try state-of-the-art gear, such as Swincar E-spiders, electric body boards, and electric unicycles.
“We’ve really gone out to search for what we consider are some of the best representations of novel products,” Adventure Sports Innovation co-owner Carolina Molloy said.
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Adventure Sports Innovation (ASI) has been bringing new innovations for outdoor fun to Chattanooga since 2018, with unique products like the Swincar E-Spider off-road vehicle; a full set of Personal Transportation Devices such electric unicycles, mini-electric bikes and HoverShoes from InMotion, Enzo e-bikes, E-Scooters, mini-Segways, e-Skateboards and hoverboards for fun around town, and the Lift E-foil, Kymera e-jet bodyboard, Manta e-SUP and the Schiller waterbike for great times on the water! While you’re at ASI, experience the latest in Virtual Reality to bring the great outdoors inside, the FingerCoaster design-it-yourself rollercoaster, Flymax: Extreme Hang gliding simulator, and Vertigo: Walk The Plank! There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!
ASI also offers group events – BIG adventures for your small group (5-12):
– Celebrate special occasions (birthday, bachelor/bachelorette, etc.)
– Group adventures (church groups, scout trips)
– Have fun with your co-workers and learn to work better together in one of our Team Building sessions
– Learn in our STEM academic field trips for home-schooled groups, summer camps or middle and high schools.
There is nowhere else where you can experience (and buy!) all of these exciting products in one place, with new equipment being introduced all the time. ASI helps make Chattanooga one of the most unique and fun places to live and to visit!
by Matthew Yunk | May 22, 2018 | News
Adventure Sports Innovation is the brainchild of Carolina and Patrick Molloy, who relocated from New York to Chattanooga last year, in order to create this unique startup.
“Chattanooga is the ideal location to create ASI,” said Ms. Molloy. “It will offer a combination of technical innovation and outdoor adventures. We live in a city that’s attracting entrepreneurs, and that’s also increasing the number of tourists and recreational visitors.”
ASI will provide hands-on access to the latest innovations in adventure sports, and outdoor experiences for land, water, and virtual reality. Residents and visitors will be able to experience the beautiful landscape of the Scenic City, with high tech, environmentally friendly, state-of-the-art gear, such as Swincar E-spiders, electric body boards, and electric unicycles, said officials.
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